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Sponsorship

Our culture is one of nurturing and protecting, to maintain our precious resources for future generations. With that in mind, as New Zealand's national airline, we are in an excellent position to provide philanthropic support to a number of organisations and to support national charities that help children in need, and those whose aim is to preserve New Zealand's natural environment. At a community level we are a founding partner of the children's charity "Koru Care" and have provided support for Ronald McDonald House and Make-a-Wish.

We aspire to be the world's most environmentally sustainable airline, and to help us achieve that we have collaborated with the Department of Conservation to undertake biodiversity projects on some of New Zealand's Great Walks, while also assisting DOC's endangered species translocation programme.

We are also investing in Antarctic environmental science projects through our partnership with Antarctica NZ.

We also support influential Kiwis who need a bit of help reaching their goals. We are committed to highlighting a variety of our country's people and events. We are the official airline and fanatical supporters of the All Blacks, are a long-term supporter of the Air New Zealand Wine Awards and we support the creativity and innovation of World of Wearable Art.

Air New Zealand considers sponsorship of national and international events or organisations, which provide Air New Zealand the opportunity to:

  • Communicate our brand values and attributes to our target audience
  • Increase awareness of New Zealand as a visitor destination and Air New Zealand as the airline of choice to travel to New Zealand in key inbound tourism markets
  • Generate revenue for Air New Zealand and stimulate demand for travel outside of peak periods of demand
  • Our sponsorship portfolio reflects our business and marketing objectives, with a focus on events or organisations that:
    • Are distinctive to New Zealand and reflect Air New Zealand's position as New Zealand's national carrier. Relevant to our broad customer base - both in New Zealand and in our key tourism markets (China, Australia, Japan, North America, United Kingdom and Europe).

They should also align with our brand values:

  • Welcome as a friend
  • Share your New Zealand
  • Can do
  • Be yourself
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