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Information and Analytics

Information and Analytics enable data driven decision making and glean actionable insights for continuous optimisation across all digital channels and business units.

This team is responsible for:

  • Ensuring our data asset is accurate, up to date, clean and enabled for real time access in all applicable business uses.
  • Providing timely access to trusted data and information to enable fact based decision making through intuitive dashboard and reporting solutions.
  • Applying best in class customer analytics and decision sciences to predict customer behaviour, drive revenue, support an engaging customer experience with an increased return on marketing investment.
  • Informing opportunities to optimise conversion, apply a test and learn rigour, and detailed measurement of the impact of change.
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